Founders Row Advisory partners with brands on a non-investment basis, embedding our team, systems, and founder perspective directly into their business. Through customized scopes of work, founders gain access to a fractional C-suite — strategy, finance, operations, development, brand, and marketing expertise — without having to build it in-house. Advisory is hands-on, practical, and built around the challenges founders actually face: opening the next location, raising capital, scaling leadership, and preparing for outside investment.
What We Provide
Fractional
CFO
Financial planning, budgeting, cash flow management, and investor relations to keep your business on solid ground.
Operational
Expertise
Systems, processes, and strategic guidance to scale efficiently from startup to growth stage.
Development
Support
Technical guidance, product development, and digital infrastructure to bring your vision to life.
Our Approach
We embed directly into your business on a non-investment basis, bringing our complete team, systems, and founder perspective to your daily operations. This isn't consulting from the sidelines — it's true partnership.
Through customized scopes of work, you gain access to fractional C-suite expertise across strategy, finance, operations, development, brand, and marketing — capabilities that would typically cost hundreds of thousands to build in-house.
We focus on the real challenges founders face: opening the next location, raising capital, scaling leadership, and preparing for outside investment. Advisory serves as your operational foundation and potential pathway to FR Partners.
Founder-First Partnership
Selective Focus: We work with only four companies at a time to ensure each founder gets the attention they deserve.
Flexible Structure: Choose between fee-based or equity-based partnerships based on what works best for your situation.
Growth Path: Advisory serves as an incubator that may lead to FR Partners for continued support and capital.
Ready for Operational Partnership?
Get the structure, strategy, and creative execution you need in the early years with FR Advisory.