Founders Row is a new kind of investment platform built at the intersection of capital, creativity, and execution. Anchored by the Founder Partnership Vehicle (FPV), Founders Row was created to back gritty, visionary founders in their earliest and most difficult years.
Based in Atlanta, we are rooted in a city that understands entrepreneurship and the founder journey.
We believe money alone doesn't build brands — it takes operators, storytellers, and a structure that keeps GP, LP, and Founders on the same side of the table.
Our approach combines the rigor of private equity with the insight of founder-led advisory and the reach of a modern creative studio. We're not just investors; we're partners in the truest sense.
Every founder we work with gets access to our full ecosystem: strategic capital, operational expertise, creative resources, and a network built specifically for scaling founder-led brands.
Founder-First: Every decision prioritizes the founder's vision and long-term success.
Hands-On: We roll up our sleeves and work alongside you, not from the sidelines.
Long-Term: We're building enduring companies, not quick exits.
Transparent: Clear communication and aligned incentives from day one.
Our unique structure ensures founders maintain control while accessing the capital and resources they need to scale. No traditional fund constraints, just aligned partnerships.
Advisory, investment, and creative services under one roof. No need to coordinate between multiple partners — we handle it all seamlessly.
Led by founders who've been in your shoes. We understand the challenges because we've lived them, and we know what it takes to build something lasting.
Join the founders who are building the future with Founders Row as their partner.