We aren't another private equity firm.
We are Founders Row.
Founders Row was created by Jamie Weeks, a serial entrepreneur and investor who has spent the last two decades building, scaling, and exiting founder-led businesses. From launching and operating the world's largest Orangetheory Fitness franchise group to founding and growing Sweathouz into a national brand, Jamie has built his career on partnering with founders and proving what's possible when vision meets execution.
Founders Row is the next chapter of that journey.
We are a founder-first investment platform based in Atlanta, Georgia. We operate at the intersection of capital, creativity, and execution. Our model combines the discipline of private equity with the agility of a creative studio — giving founders the operational, financial, and brand-building support they need to scale quickly and sustainably.
At our core, we believe great founders are the most important force in business. We exist to support them — to sharpen their playbooks, amplify their vision, and build companies that endure.
Part investment firm.
Part creative producer.
100% founder-obsessed.
Why Founders Row Exists
Behind every legendary album is a producer.
The artist may write the songs, sing the lyrics, and carry the vision — but the producer shapes the sound, builds the structure, and pulls the very best out of the artist. They bring the right players into the room, make the hard calls in the studio, and turn raw talent into something timeless. Without them, the music might stay a demo. With them, it goes platinum.
That's how we view founders.
At Founders Row, the founder is the artist — the obsessed visionary with grit, fire, and a story that matters. We are the producer — the ones who sit behind the glass, amplifying your vision, sharpening your playbook, and bringing the right capital, creativity, and execution to the table.
Because capital alone doesn't create greatness. Just like a studio without a producer won't make a hit record, a brand without the right partner won't reach its full potential.
We exist to help founders scale their vision into something enduring.
Our Platform
Founders Row Partners
Founders Row Partners is where conviction meets capital. This is our investment arm — where we put our own capital alongside aligned partners to back founder-led brands with the potential to scale into institutional assets. Sometimes we're majority owners, sometimes minority investors, but always operator-partners with skin in the game. Founders Row Partners brings the full weight of our platform — Advisory expertise, Media engine, and founder-level execution — to take brands from proven concept to scaled exits.
Founders Row Advisory
Founders Row Advisory partners with brands on a non-investment basis, embedding our team, systems, and founder perspective directly into their business. Through customized scopes of work, founders gain access to a fractional C-suite — strategy, finance, operations, development, brand, and marketing expertise — without having to build it in-house. Advisory is hands-on, practical, and built around the challenges founders actually face: opening the next location, raising capital, scaling leadership, and preparing for outside investment.
Founders Row Media
Founders Row Media is the creative and growth engine of our platform. Through an exclusive partnership with a world class marketing agency, we deliver best in class brand strategy, creative production, and performance marketing that most emerging brands could never access at their size. FR Media levels the playing field — giving our companies the same caliber of storytelling, design, and demand generation as the biggest players in the industry. From day one, every Founders Row brand has an unfair advantage: a dedicated marketing powerhouse built to scale their reach, sharpen their voice, and accelerate growth.
A Letter from Our Founder,Jamie Weeks
I'm just a regular guy who's gotten more wrong than right. I've stumbled, failed, and asked for forgiveness more times than I can count. But after 30 years of building, one truth has become undeniable to me: founders are — and always will be — the engine of capitalism.
Read the full letter to learn about the journey that led to Founders Row and why we exist to support visionary founders...